One of the main reasons Adam Cole did not return to WWE was there stand on twitch streaming
During a chat on his twice stream Cole addressed his future on the platform. The former NXT ChampioN made it clear that his Twitch channel is never going away.
Fightful reports that their WWE source called Adam Cole's Twitch stance, “non-negotiable".
"Higher ups weren’t excited to talk to him about it, because they didn’t have much leverage on the situation, and that was even before they knew his contract came up in July."